What distinguishes passive recipients from active decliners of sales flyers?
Birger Boutrup Jensen; Jacob Orquin; Tino Bech-Larsen
| Year of publication: |
2014
|
|---|---|
| Authors: | Jensen, Birger Boutrup ; Orquin, Jacob ; Bech-Larsen, Tino |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 1, p. 1-8
|
| Subject: | Consumer behaviour | Discriminant analysis | Flyer attitudes | Retailing | Sales flyers | Konsumentenverhalten | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Absatz | Sales |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233554