What do online reviews communicate? : an evidence from emerging economy
Salahuddin Ahmed and Sapna Singh and Nagaraj Samala
| Year of publication: |
2024
|
|---|---|
| Authors: | Ahmed, Salahuddin ; Sapna Singh ; Samala, Nagaraj |
| Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 19.2024, 10, p. 3483-3512
|
| Subject: | Brand loyalty | Online reviews | Brand trust | Price consciousness | Brand communication | Online brand | Markenführung | Brand management | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Markenartikel | Brand | Markentreue | Vertrauen | Confidence | Markenimage | Brand image | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-06-2021-0892 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015386602