What do personal goals and values tell marketers?
Katalin Eibel-Spanyi, Agnes Hofmeister Toth
| Year of publication: |
December 2008
|
|---|---|
| Authors: | Eibel-Spanyi, Katalin ; Hofmeister-Tóth, Ágnes |
| Published in: |
Selected papers 2008 Business & Economics Society International Conference ; Volume 2. - Worcester, MA, USA : B & ESI, Business & Economics Society International. - 2008, p. 153-160
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011927774