What do these clinical trial results mean? How product efficacy judgments are affected by data partitioning, framing, and quantification
Year of publication: |
2012
|
---|---|
Authors: | Biswas, Dipayan ; Pechmann, Cornelia |
Published in: |
Organizational Behavior and Human Decision Processes. - Elsevier, ISSN 0749-5978. - Vol. 117.2012, 2, p. 341-350
|
Publisher: |
Elsevier |
Subject: | Partitioning | Framing | Quantification | Clinical trials | Product efficacy |
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