What do we mean by "marketing" resources and competencies? A comment on Hooley, Greenley, Cadogan, and Fahey (JBR 2005)
| Year of publication: |
2006
|
|---|---|
| Authors: | Gibbert, Michael ; Golfetto, Francesca ; Zerbini, Fabrizio |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 59.2006, 1, p. 148-151
|
| Publisher: |
Elsevier |