What do we really need? : questioning consumption through sufficiency
Hélène Gorge, Maud Herbert, Nil Özçağlar-Toulouse, and Isabelle Robert
| Year of publication: |
2015
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|---|---|
| Authors: | Gorge, Hélène ; Herbert, Maud ; Özçaglar-Toulouse, Nil ; Robert, Isabelle |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 1, p. 11-22
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| Subject: | sufficiency | sustainability | dominant social paradigm | frugality | downshifting | needs | macromarketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010504598