What do you expect? : the effect of psychological contracts on affective commitment in industrial marketing relationships
Mikael Lövblad and Apostolos Bantekas
| Year of publication: |
2010
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|---|---|
| Authors: | Lövblad, Mikael ; Bantekas, Apostolos |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 9.2010, 3, p. 161-178
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Implizite Kontrakte | Implicit contracts | Austauschtheorie | Social exchange theory | Schweden | Sweden |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008778747