What drives add-on sales in mobile games? : the role of inter-price relationship and product popularity
Seongsoo Jang, Jaihak Chung
| Year of publication: |
2021
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|---|---|
| Authors: | Jang, Seongsoo ; Chung, Jaihak |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 124.2021, p. 59-68
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| Subject: | Add-on pricing | Mobile application | Product popularity | Relative price | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Produktivität | Productivity | Mobile Anwendung | Relativer Preis | Schätzung | Estimation |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Corrigendum enthalten in: volume 134, September 2021, Seite 588 |
| Other identifiers: | 10.1016/j.jbusres.2020.11.025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012493966