What Drives B-to-B Customers' Adoption of Smart Product-Service Systems?

The Internet of Things is associated with a high revenue potential. However, its implementation and associated smart product-service offerings are still in the early stages. This article identifies the key adoption drivers and barriers on the part of B-to-B customers and highlights the strong influence of external pressure on the adoption of smart product-service systems.

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Year of publication:	2020
Authors:	Kropp, Eva ; Totzek, Dirk
Published in:	Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 37.2020, 1, p. 12-18
Publisher:	St.Gallen : Thexis Verlag

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	hdl:10419/276068 [Handle] RePEc:zbw:hsgmrs:276068 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10014337553