What drives B-to-B marketers in emerging countries to use social media sites?
Kaouther Kooli, Nektarios Tzempelikos, Pantea Foroudi, and Seif Mazahreh
| Year of publication: |
2019
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|---|---|
| Authors: | Kooli, Kaouther ; Tzempelikos, Nektarios ; Foroudi, Pantea ; Mazahreh, Seif |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 26.2019, 3/4, p. 245-264
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| Subject: | B-to-B | emerging country | intention to use | perceived usability | perceived usefulness | perceived utility | Social media | Social Web | Social web | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2019.1611078 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012196299