What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah and Nicolas Pontes
| Year of publication: |
2024
|
|---|---|
| Authors: | Muhammad Iskandar Hamzah ; Pontes, Nicolas |
| Subject: | Brand experience | brand personality | brand trust | perceived price fairness | perceived quality | perceived value | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Produktqualität | Product quality | Kraftfahrzeug | Motor vehicle | Preismanagement | Pricing strategy | Vertrauen | Confidence | Wahrnehmung | Perception |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2022.2129749 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553130