What drives customer engagement behavior? : the impact of user participation from a sociotechnical perspective
Chang-Tang Chiang, Ming-Hsien Yang, Tian-Lih Koo, Chien Hsiang Liao
| Year of publication: |
2020
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|---|---|
| Authors: | Chiang, Chang-Tang ; Yang, Ming-Hsien ; Koo, Tian-Lih ; Liao, Chien Hsiang |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 21.2020, 3, p. 197-214
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| Subject: | User participation | Social media | Sociotechnical theory | Brand community | Human-computer interaction | Social Web | Social web | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012296019