What drives Indian consumer credit card loyalty? : the perspective of involvement in reward programmes
Matthew Tingchi Liu, James L. Brock, Ramendra Singh, Rongwei Chu and Joseph Sy-Changco
| Year of publication: |
2012
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|---|---|
| Authors: | Liu, Matthew Tingchi ; Brock, James L. ; Singh, Ramendra ; Chu, Rongwei ; Sy-Changco, Joseph |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 22.2012, 4, p. 365-383
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| Subject: | Beziehungsmarketing | Relationship marketing | Kreditkarte | Credit card | Konsumentenverhalten | Consumer behaviour | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009572798