What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Kofi Osei-Frimpong, Graeme McLean, Nazrul Islam, Brigid Appiah Otoo
| Year of publication: |
2022
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|---|---|
| Authors: | Osei-Frimpong, Kofi ; McLean, Graeme J. ; Islam, Nazrul ; Otoo, Brigid Appiah |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 146.2022, p. 288-307
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| Subject: | Brand Engagement | Consumer Values | Critical Mass | Perceived Homophily | Social Media | Uses and Gratifications | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenwert | Customer value | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.03.057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271400