What drives new luxury consumption? : application of schema congruity theory and heuristic systematic framework
Nitin Soni and Sushant Kumar
| Year of publication: |
2024
|
|---|---|
| Authors: | Soni, Nitin ; Kumar, Sushant |
| Subject: | Heuristic systematic framework | Identities | Luxury consumption | New luxury | Regulatory focus | Schema congruity theory | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-04-2023-0319 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210751