What drives retailer loyalty? : a meta-analysis of the role of cognitive, affective, and social factors across five decades
Yuping Liu-Thompkins, Leila Khoshghadam, Arjang Attar Shoushtari, Saeed Zal
| Year of publication: |
2022
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|---|---|
| Authors: | Liu-Thompkins, Yuping ; Khoshghadam, Leila ; Shoushtari, Arjang Attar ; Zal, Saeed |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 1, p. 92-110
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| Subject: | affect | cognition | meta-analysis | retailer loyalty | retailing | social interaction | Meta-Analyse | Meta-analysis | Kognition | Cognition | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Emotion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2022.02.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207543