What drives the adoption of digital technology in the micro, small, and medium enterprises sector in a developing economy?
Year of publication: |
2024
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Authors: | Raj, Alok ; Shukla, Dhirendra ; Quadir, Abdul ; Sharma, Prateek |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 9, p. 1984-2002
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Subject: | Digital technology | MSMEs | Environmental pressure | Fit-viability model | KMU | SME | Digitalisierung | Digitization | Kleinstunternehmen | Micro business | Technischer Fortschritt | Technological change | Informationstechnik | Information technology | Innovationsdiffusion | Innovation diffusion |
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