What drives the customer of world's largest market to participate in value co-creation?
Kumkum Bharti, Rajat Agrawal and Vinay Sharma
| Year of publication: |
2014
|
|---|---|
| Authors: | Bharti, Kumkum ; Agrawal, Rajat ; Sharma, Vinay |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 4, p. 413-435
|
| Subject: | Interviews | Emerging markets | Participation | India | Consumers | Indien | Schwellenländer | Emerging economies | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Befragung | Interview |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385851