What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Michael Kleinaltenkamp, Katharina Prohl-Schwenke, Joona Keränen
| Year of publication: |
2022
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|---|---|
| Authors: | Kleinaltenkamp, Michael ; Prohl-Schwenke, Katharina ; Keränen, Joona |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 102.2022, p. 338-350
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| Subject: | Customer success management | Expected value in use | Experienced value in use | Relationship value | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor | Kundenwert | Customer value | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.02.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013259095