What drives users to tip? : the impact of contributor experience, content length, and content type on online video sharing platforms
Wang Cao, Yipeng Liu, Shengli Li, Zheyuan Pu
| Year of publication: |
2024
|
|---|---|
| Authors: | Cao, Wang ; Liu, Yipeng ; Li, Shengli ; Pu, Zheyuan |
| Published in: |
Information & management : the international journal of information systems applications. - Amsterdam [u.a.] : Elsevier Science, ISSN 1872-7530, ZDB-ID 2013193-8. - Vol. 61.2024, 8, Art.-No. 104054, p. 1-13
|
| Subject: | Content length | Content type | Contributor experience | Online tipping | Online video sharing platform | Social Web | Social web | Online-Marketing | Internet marketing | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Content Management | Content management | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2024.104054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015432490