What Executives Can Learn from U2 : An Exploratory Study

The purpose of this research is to determine what executives can learn from the successful development of the musical band and brand known as U2. To determine this information, a historical study of the U2 journey was conducted with the hopes of uncovering key learning points and takeaways for executives. The main findings of this study indicate that there are four (4) overarching themes that have lead to not only U2's success but can also be potentially implemented within the daily roles of executives. The results of this exploratory study can potentially ignite increased research into the “U2 Effect” and what Corporate America can learn from this musical group