What features of green products packaging are more eye catching? : an eye-tracking exploratory study about organic agricultural products
Chrisanthi Georgakarakou, Kyriakos Riskos, George Tsourvakas, Ioanna Yfantidou
| Year of publication: |
2020
|
|---|---|
| Authors: | Georgakarakou, Chrisanthi ; Riskos, Kyriakos ; Tsourvakas, George ; Yfantidou, Ioanna |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 14.2020, 2, p. 93-124
|
| Subject: | eye-tracking | experimental marketing | eco products | bio products | package design | Produktivität | Productivity | Öko-Produkt | Sustainable product | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Agrarproduktion | Agricultural production | Experiment | Verpackung | Packaging |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2020.110124 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012533924