What's in it for you? : examining the roles of consumption values and Thaler's acquisition-transaction utility theory in Chinese consumers' green purchase intentions
Ruizhi Yuan, Martin J. Liu and Markus Blut
| Year of publication: |
2022
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|---|---|
| Authors: | Yuan, Ruizhi ; Liu, Martin J. ; Blut, Markus |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 4, p. 1065-1107
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| Subject: | Acquisition utility | Consumption values | Green products | Materialism | Moderators | Transaction utility | Value consciousness | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | China | Nutzen | Utility | Nutzentheorie | Utility theory | Konsumtheorie | Consumption theory | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-08-2020-0609 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013350948