What Goes Around Comes Around: Spreading Risk Through Strategic Alliances in Highly Embedded Networks
| Year of publication: |
2015
|
|---|---|
| Authors: | Thomaz, Felipe ; Swaminathan, Vanitha |
| Publisher: |
American Marketing Association |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Thomaz, Felipe and Swaminathan, Vanitha (2015) What Goes Around Comes Around: Spreading Risk Through Strategic Alliances in Highly Embedded Networks. Journal of Marketing, 79 (5). pp. 63-79. |
| Other identifiers: | 10.1509/jm.12.0404 [DOI] |
| Source: | BASE |
Persistent link: https://www.econbiz.de/10012165037