Extent: | Online-Ressource (289 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record Cover; Contents; Introduction; 1 Leading a Breakthrough Service Is Different; What great service leaders know: leading a breakthrough service is different; What great service leaders do: they take steps to ensure repeated memorable service encounters; 2 Shaping Service Strategies That Deliver Results; What great service leaders know: customers buy results and values, not services or products; What great service leaders do: they focus on results and value, as well as on the employee and customer value equations that produce them; 3 Designing Operating Strategies That Support the Service Vision What great service leaders know: the best service operating strategies don't require trade-offsWhat great service leaders do: they foster both/and thinking in designing winning operating strategies; 4 Creating and Capitalizing on Internal Quality-"A Great Place to Work"; What great service leaders know: great service starts with the frontline employee; What great service leaders do: they hire for attitude, train for skills; 5 The Nuts and Bolts of Breakthrough Service Operations What great service leaders know: effective service operating strategies have to create value for employees, customers, and investorsWhat great service leaders do: they ensure the achievement of the leverage and edge that produces win-win-win results-the service trifecta; 6 Develop Winning Support Systems; What great service leaders know: the best uses of technology and other support systems create frontline service heroes and heroines; What great service leaders do: they use support systems to elevate important service jobs and eliminate the worst ones 7 Services Marketing: Foster Customer OwnershipWhat great service leaders know: satisfying customers is not enough; What great service leaders do: they take steps to develop a core of customers who are owners; 8 Leading for the Future of Services; What great service leaders know: their current beliefs about the future of services are wrong; What great service leaders do: they build agile service organizations that learn, innovate, and adapt; Epilogue: One Last Story; Appendix: Service Trends and Take-Aways; Notes; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S TU; V; W; Y; Z; About the Authors |
ISBN: | 978-1-62656-585-2 ; 978-1-62656-586-9 ; 978-1-62656-585-2 ; 978-1-62656-584-5 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013485757