What happens after consumption? : role of autobiographical memory experience, nostalgia and evangelizing
V.J. Sivar and B. Issac Johny
| Year of publication: |
2019
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|---|---|
| Authors: | Sivar, V. J. ; Johny, B. Issac |
| Published in: |
International journal of business policy and economics. - New Delhi : Serials Publ., ISSN 0973-5801, ZDB-ID 2548332-8. - Vol. 12.2019, 2, p. 125-137
|
| Subject: | Nostalgia | memorable experience | autobiographical memory | word of mouth | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012429773