What hooks customers into using online reservation portals : a multichannel perspective
Mohammad Ahmad Al-Hawari
| Year of publication: |
2013
|
|---|---|
| Authors: | Al-Hawari, Mohd Ahmad |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 7.2013, 1, p. 1-20
|
| Subject: | Online-Buchungssystem | Online booking system | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Fluggesellschaft | Airline | Vereinigte Arabische Emirate | United Arab Emirates |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009783144