"What? I thought Samsung was Japanese": accurate or not, perceived country of origin matters
| Year of publication: |
2011
|
|---|---|
| Authors: | Magnusson, Peter ; Westjohn, Stanford A. ; Zdravkovic, Srdan |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 28.2011, 5 (13.9.), p. 454-473
|