What influence consumer buying behaviour towards organised retailing in a growing competitive marketing environment? : an exploratory study on the impacting variables of Indian consumers
A. M. Sakkthivel; S. Porkodi
| Year of publication: |
2013
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|---|---|
| Authors: | Sakkthivel, A. M. ; Porkodi, S. |
| Published in: |
International journal of electronic finance : IJEF. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0069, ZDB-ID 2193365-0. - Vol. 7.2013, 3/4, p. 281-298
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| Subject: | marketing mix variables | service quality variables | external variables | organised retailing | growing competitive marketing environment | linear regression model | e-finance | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Indien | India | Dienstleistungsqualität | Service quality | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011510366