What is and what is not social marketing : the challenge of reviewing the evidence
Laura McDermott, Martine Stead and Gerard Hastings
| Year of publication: |
2008
|
|---|---|
| Authors: | McDermott, Laura ; Stead, Martine ; Hastings, Gerard |
| Published in: |
Nonprofit marketing : sectoral applications. - Los Angeles [u.a.] : Sage. - 2008, p. 53-59
|
| Subject: | Social Marketing | Social marketing | Definition | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003717558