What is cool? : operationalizing the construct in an apparel context
Year of publication: |
2013
|
---|---|
Authors: | Runyan, Rodney C. ; Noh, Mijeong ; Mosier, Jon |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 17.2013, 3, p. 322-340
|
Subject: | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Bekleidung | Clothing | USA | United States |
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