What is the added value of an organic label? : proposition of a model of transfer from the perspective of ingredient branding
Eline Jongmans, Maud Dampérat, Florence Jeannot, Ping Lei and Alain Jolibert
| Year of publication: |
2019
|
|---|---|
| Authors: | Jongmans, Eline ; Dampérat, Maud ; Jeannot, Florence ; Lei, Ping ; Jolibert, Alain |
| Subject: | brand equity | ease of transfer | ingredient branding | Organic food | overall evaluation | perceived fit | Markenführung | Brand management | Bio-Lebensmittel | Markenimage | Brand image | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2018.1552181 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178393