What is the glamor of black-and-white? : the effect of color design on evaluations of luxury brand ads
Yu Wang, Tao Wang, Wenlong Mu, Yifan Sun
| Year of publication: |
2022
|
|---|---|
| Authors: | Wang, Yu ; Wang, Tao ; Mu, Wenlong ; Sun, Yifan |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 5, p. 973-986
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| Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Werbewirkung | Advertising effects | Produktgestaltung | Product design | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013413090