What language should be displayed on product packaging? : how unconventional lettering influences packaging and product evaluation
Udo Wagner and Alisara Rungnontarat Charinsarn
| Year of publication: |
2021
|
|---|---|
| Authors: | Wagner, Udo ; Alisara Rungnontarat Charinsarn |
| Subject: | COO Cues | Foreign Language Display | Perceived Product Quality | Product Packaging | Produktqualität | Product quality | Verpackung | Packaging | Sprache | Language | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Produktinformation | Product information | Produktgestaltung | Product design | Fremdsprache | Foreign language |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2020.1741483 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012423923