What language should be displayed on product packaging? : how unconventional lettering influences packaging and product evaluation
Udo Wagner and Alisara Rungnontarat Charinsarn
| Year of publication: |
2021
|
|---|---|
| Authors: | Wagner, Udo ; Alisara Rungnontarat Charinsarn |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 33.2021, 1, p. 1-18
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| Subject: | COO Cues | Foreign Language Display | Perceived Product Quality | Product Packaging | Produktqualität | Product quality | Verpackung | Packaging | Sprache | Language | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Produktinformation | Product information | Produktgestaltung | Product design | Fremdsprache | Foreign language |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2020.1741483 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012423923