What makes a brand manager effective?
Annie Peng Cui; Michael Y. Hu; David A. Griffith
| Year of publication: |
2014
|
|---|---|
| Authors: | Cui, Annie Peng ; Hu, Michael Y. ; Griffith, David A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 2, p. 144-150
|
| Subject: | Brand management | Intangible capital | Capabilities | Brand manager | SEM | Markenführung | Immaterielle Werte | Intangible assets | Immaterielle Güter | Intangible goods | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010238367