What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Preeti Nayal and Neeraj Pandey
| Year of publication: |
2022
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|---|---|
| Authors: | Nayal, Preeti ; Pandey, Neeraj |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 3, p. 205-238
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| Subject: | convenience seekers | deal buyers | Digital coupons | grounded theory | moviegoers | promotion | redemption | Grounded Theory | Grounded theory | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Verkaufsförderung | Sales promotion | Digitalisierung | Digitization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2021.1989541 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012821539