What makes brand social media posts engaging? : an integrative framework and future research agenda
Qi Deng, Michael J. Hine, Shaobo Ji, and Yun Wang
| Year of publication: |
2023
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|---|---|
| Authors: | Deng, Qi ; Hine, Michael J. ; Ji, Shaobo ; Wang, Yun |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 22.2023, 1, p. 1-39
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| Subject: | Brand post | consumer engagement | digital marketing | e-commerce | social media | Social Web | Social web | Online-Marketing | Internet marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2021.2011599 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547764