What makes consumers believe : the impacts of priming and sequential service experiences on consumer emotions and willingness to pay
Ting-Jui Chou (Division of Marketing and Consumer Behavior Research, Commerce Development Research Institute, Taipei, Republic of China), En-Chung Chang (Department of Marketing, Renmin University of China, Beijing, China), Yanan Zheng (Commercial Aircraft Corporation of China, Ltd., Shanghai, China), and Xiaofei Tang (School of Business Administration, Southwestern University of Finance and Economics, Chengdu, China)
| Year of publication: |
2016
|
|---|---|
| Authors: | Chou, Ting-Jui ; Chang, En-Chung ; Zheng, Yanan ; Tang, Xiaofei |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 1, p. 115-127
|
| Subject: | Emotions | Willingness to pay | Prospect theory | Priming effect | Zahlungsbereitschaftsanalyse | Emotion | Konsumentenverhalten | Consumer behaviour | Experiment | Prospect Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-02-2014-0077 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011445806