What makes for the best rivalries in individual sports and how can marketers capitalize on them?
Scott C. Ambrose and Nathan Schnitzlein
| Year of publication: |
December 2017
|
|---|---|
| Authors: | Ambrose, Scott C. ; Schnitzlein, Nathan |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 26.2017, 4, p. 223-234
|
| Subject: | tennis | individual sports | rivalry | social identity theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011927267