What makes one animation more effective than another? : an exploratory study of the characteristics and effects of animation in internet advertising
Mohamed Saber Chtourou; Fatma Choura Abida
| Year of publication: |
2010
|
|---|---|
| Authors: | Chtourou, Mohamed Saber ; Abida, Fatma Choura |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 21516765. - Vol. 6.2010, 2, p. 107-126
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009850623