What makes online content viral? : the contingent effects of hub users versus non-hub users on social media platforms
Qingliang Wang, Fred Miao, Giri Kumar Tayi, En Xie
| Year of publication: |
2019
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|---|---|
| Authors: | Wang, Qingliang ; Miao, Fred ; Tayi, Giri Kumar ; Xie, En |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 6, p. 1005-1026
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| Subject: | Social media | User-generated content | Hub users | Non-hub users | Information diffusion | Strength of weak ties | Social capital theory | Social Web | Social web | Virales Marketing | Viral marketing | Kundenintegration | Customer integration | Informationsverbreitung | Information dissemination | Sozialkapital | Social capital | Content Management | Content management | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00678-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012153429