What makes open vs. closed conclusion advertisements more persuasive? The moderating role of prior knowledge and involvement
| Year of publication: |
2001
|
|---|---|
| Authors: | Chebat, Jean-Charles ; Charlebois, Mathieu ; Gelinas-Chebat, Claire |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 53.2001, 2, p. 93-102
|
| Publisher: |
Elsevier |