What makes open vs. closed conclusion advertisements more persuasive? The moderating role of prior knowledge and involvement
| Year of publication: |
2001
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|---|---|
| Authors: | Chebat, Jean-Charles ; Charlebois, Mathieu ; Gélinas-Chebat, Claire |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 53.2001, 2, p. 93-102
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