What makes sales presentations effective - a buyer-seller perspective
| Year of publication: |
2012
|
|---|---|
| Authors: | Cicala, John E. ; Smith, Rachel K. ; Bush, Alan J. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 27.2012, 2 (27.1.), p. 78-89
|