What makes social media-based supplier network involvement more effective for new product performance? : the role of network structure
Colin C.J. Cheng, Eric C. Shiu
| Year of publication: |
2020
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|---|---|
| Authors: | Cheng, Colin C. J. ; Shiu, Eric |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 118.2020, p. 299-310
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| Subject: | New product performance | Social media network structure | Social media networks | Supplier involvement | Social Web | Social web | Soziales Netzwerk | Social network | Produktentwicklung | New product development | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.06.054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012288600