What makes social media-based supplier network involvement more effective for new product performance? : the role of network structure
Year of publication: |
2020
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Authors: | Cheng, Colin C. J. ; Shiu, Eric |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 118.2020, p. 299-310
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Subject: | New product performance | Social media network structure | Social media networks | Supplier involvement | Social Web | Social web | Soziales Netzwerk | Social network | Produktentwicklung | New product development | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management |
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