What makes social media branding more effective in shaping pre-visit image : information quality or source credibility?
Xinyue Li, Shihan (David) Ma, Maoying Wu
| Year of publication: |
2023
|
|---|---|
| Authors: | Li, Xinyue ; Ma, Shihan ; Wu, Maoying |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 46.2023, p. 1-12
|
| Subject: | Heuristic-systematic model | Information quality | Pre-visit image | Social media branding | Source credibility | Social Web | Social web | Markenimage | Brand image | Glaubwürdigkeit | Credibility | Markenführung | Brand management | Informationswert | Information value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2023.101084 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014310284