What makes the corporate social responsibility impact on customer-company identification stronger? : a meta-analysis
Valter Afonso Vieira, Jeremy S. Wolter, Clécio Falcão Araujo, Ricardo Saraiva Frio
| Year of publication: |
2023
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|---|---|
| Authors: | Vieira, Valter Afonso ; Wolter, Jeremy S. ; Araujo, Clecio Falcao ; Frio, Ricardo Saraiva |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 2, p. 475-492
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| Subject: | Corporate social responsibility | Customer-company identification | Meta-analysis | Loyalty | Word of mouth | Corporate Social Responsibility | Meta-Analyse | Virales Marketing | Viral marketing | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2022.09.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014316645