What makes viewers engage in live streaming shopping during and after the pandemic : an affordance perspective
Ping Li, Seoyoun Lee, Kyung Young Lee, Sung-Byung Yang, Younghoon Chang
| Year of publication: |
2023
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|---|---|
| Authors: | Li, Ping ; Lee, Seoyoun ; Lee, Kyung Young ; Yang, Sung-Byung ; Chang, Younghoon |
| Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 17.2023, 4, p. 963-1000
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| Subject: | Affordance theory | Continuance intention | During and after the pandemic | Emotional attachment to the streamer | Live streaming shopping | Streamers' expertise | Coronavirus | Konsumentenverhalten | Consumer behaviour | Epidemie | Epidemic |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-023-00542-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014504685